Faberic
AI chat admin
A Faberic product

A customer messages
at 2 a.m.
Who replies?

Aladin AI is an AI chat admin that answers customer chats for your team, 24 hours a day. It answers from your shop's own information, captures the name and phone number of interested customers, and hands them to your sales team right away.

  • Facebook
  • Instagram
  • LINE
  • WhatsApp
  • Email
Sample conversation

An AI chat admin
that really works for your team

Not a button-menu bot. Aladin AI understands questions customers type in their own words, answers from your shop's information, and knows when to hand off to a person.

24

Answers 24 hours a day

Whenever customers message, they get an answer right away. No waiting for business hours.

Answers only from your shop's information

Products, prices, promotions, FAQs. When the information isn't there, it doesn't guess. It passes the question to your team.

Captures name and phone, hands off to sales

Automatically captures the customer's name, phone number and what they're interested in, then alerts your sales team to follow up.

Our team sets it up for you

You don't enter anything yourself. Send us your menu, prices, promotions or screenshots of past chats, then try chatting with it before going live.

Products we build
and run ourselves

Each one starts from how that business actually works, then becomes software that owners and their teams use every day.

Restaurants

Totoloop

Restaurant management on a phone, with no hardware to buy. Ordering, management and tracking in one place, plus a weekly healthy meal subscription module.

Fitness and studios

Fitlyloop

Management system for gyms and studios: class booking, credit wallets, automatic waitlists and check-in, all in one system.

Pet businesses

PetFlow

Management system for pet grooming shops and pet hotels. Customers book on their own 24/7, income is easy to record, and owners get LINE updates on their pet at every step.

Automotive market

Thailand Automotive Research

Thai automotive market research built on actual vehicle registration data. Traceable back to the source and turned into answers for decision-making.

Faberic OS
Where Digital Employees work.

Digital Employees working inside real businesses, alongside people, in the same operating system. Faberic OS is not another product. It is where all the work runs.

People

Set goals, make decisions, approve and own the results. Work that needs judgment always comes back to people.

Digital Employees

Work within the roles designed for them. When a decision is needed, they hand the work back to people. Every step leaves evidence.

  • Role
  • Workflow
  • Knowledge
  • Decision rights
  • Controls
  • Handoff to people
  • Approval
  • Evidence

Faberic OS

  1. Operations
  2. Data
  3. Intelligence
  4. Decision
  5. Action
  6. Evidence
  7. Learning

A Digital Employee doesn't just provide insights. It does the work, then records the evidence back into the system so the next cycle is better than the last.

In use today

Accounting Employee

The first Digital Employee at work in Faberic OS

It receives invoices, checks the documents, follows up with finance when a PO is missing, sends each one to a person for approval before payment, and records evidence at every step, as in this one invoice.

A real example from Faberic OS · One invoice, from arrival to payment
  1. Invoice received
  2. Accounting Employee checks
  3. No PO
  4. Waiting on finance
  5. Faberic follows up
  6. A person approves
  7. Payment
  8. Evidence recorded

Intelligence becomes valuable when it moves work forward.

Behind every Faberic product

Designing How
Business Works

We design how a business works, then build it into systems that run for real: workflow, data, software, all the way to Digital Employees working alongside people in the same system.

Today, a business
is one system

A company is no longer just people and processes. It is many connected parts, and every part affects the whole.

  • People
  • Processes
  • Software
  • Data
  • Knowledge
  • AI
  • Finance
  • Decisions

The problem: each part is usually built separately.

Faberic sees it all as one system.

We don't start with AI
We start with the business

Intelligence is the last layer, not the first.

Most technology projects start with the tools. We start with how the business actually works, then design down one layer at a time: workflow, data and software, and only then AI. The result is AI that reaches real business decisions and outcomes.

Read how we think
  1. Business
  2. Operating Design
  3. Workflow
  4. Data
  5. Software
  6. AI
  7. Decision
  8. Action
  9. Business Outcome

Why Faberic

This kind of work needs four things at once. Miss any one, and the system looks good on paper but doesn't work in practice.

Business Thinking

Understand how the organization works before touching technology

Technology Execution

Build working systems ourselves, not stop at the plan

AI Engineering

Put AI into real workflows, within designed boundaries

Management Perspective

Connect frontline work to decisions and financial results

Business × Technology × AI

Suparerk Boonrugsa

Founder & AI Operating Architect

Working at the intersection of business, governance, finance, technology and AI.

Faberic was founded by an architect who has built production SaaS with his own hands, including Totoloop, EBK and Faberic OS, and who is still building every day. The thinking behind building real systems has been organized into Faberic's way of working, for use with Thai organizations.

  • Has designed businesses and operating systems across many industries
  • Background in finance, governance and internal audit
  • Builds working digital systems personally
  • Designs AI-powered Digital Workforce
  • Advises executives on ways of working in the AI era

Faberic Co., Ltd. is registered in Thailand, based in Chiang Mai, and works nationwide.

More about Faberic

How do you want
your business to work?

Tell us where work is getting stuck today, or which part you'd like Digital Employees to help with.

Talk to Faberic